I had a moment of epiphany today. I was reading a book on my
Kindle, but I sadly had to stop to do other things. As I put book down, I
thought to myself, “I love my Kindle.”
That thought stopped me. Literally. I stood still for a
moment. I was one of those people who thought, sure, an e-reader might be convenient,
but it will never be like reading a REAL book. I like the way real books smell
and feel. How I know how far along I am in the story by how thick the stacks of
pages are in each hand. I love all that stuff.
So this sudden spontaneous thought about loving my e-reader
took me off guard somewhat. Do I really love it that much? What do I love about
it? I like it. It’s light and has great battery life. It’s easy to use, but it
doesn’t smell like old paper or anything cool like that.
Then the epiphany. I’m really enjoying the story I’m
reading. (Redshirts by John Scalzi if you’re curious). That’s what I love. That’s
what I suspect everyone who says they love real books means. What I really love
is a good story.
For so long, all the stories we loved came with that certain
feel of a book in your hands. The smell. The pages flipping. It created a whole
bunch of positive associations that are powerful. The go back to childhood for
most of us. I remember hiding in the bushes on the side of my house, or under
my bed to read a book in peace when I was a kid. Good memories. For so long now
I thought I loved books as a physical thing. Turns out, I just love the
stories. I love the stories enough that the physical thing they’re attached to
became loved right along with the stories.
There are a lot of people who don’t think they could ever
enjoy reading on an e-reader. I even fell into that thinking myself. I’m so
happy to realize that the format isn’t all that important after all. I think it’s
very good news for stories, because technology doesn’t go backward.
1 comment:
Great marketing advice for any real estate professional. I found this post because I am doing exactly what you suggested and trying to stay one step ahead of the others!
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