Tuesday, October 16, 2007

Diversifying

I wanted to write this entry awhile ago, but I was hoping to link it to the original source articles where I got my information. Since I can't find them again (darnit!) I'm posting without.

The article talked about the importance of diversifying in online marketing. The old, "Don't put all your eggs in one basket" idea.

I'm generally happy with Etys, but the article did make good points. I don't run Etsy. I have little to no control in what changes they may choose to make. It is in my best interest not to connect my entire business future on something I have so little control over. Diversifying helps buffer the risk of changes that may negatively affect my business in any one venue.

So I started several other easy to operate online shops in other venues. I've linked these so that you can see how they look if these are venues you are interested in as well, but bear in mind that I have very little added to my other shops yet. I just don't make things fast enough, I'm afraid.

Mintd.com - http://www.mintd.com/stores/show/1032-Karabu-s-Creations

eCrater - http://karabu.ecrater.com/

Lov.Li - http://lov.li/users/2886

There are more sites out there, but these are more than enough for me to deal with right now.
On all of these sites, there are no listing fees, and the selling commission runs from about 5% to 7.5%. On eCrater there are no fees at all. eCrater also has a neat page with promotion tools that tell you how to add your site into various search engines, and other great tips.

The other thing I did was buy my own domain: Karabu's Pathcwork Creations
It only cost about $18.00 or $19.00 for two years thru GoDaddy.com. I'm a far cry from being ready to start up my own website, but because I have my domain, I will be able to have that option later of if I so choose. Right now all that site does is forward to my Etsy shop, because that's the main place I want to sell right now. The larger benefit, though, is that I can put all my effort into promoting my own site instead of another (like Etsy for example) What that does for me is if and when at some later time I choose to change the focus of where I sell, I don't have to start promoting all over again. I just change where my site forwards to, or actually start my own site. The point is, with my own url, I have a lot more options and control over how my business runs and grows.

4 comments:

April said...

Thanks for the great tips! I bought my domain name (www.enchanteddandelions.com) from godaddy.com a few months ago. I also had it fowarding to my etsy shop, until recently, when I've been dabbling in building a website.

Thanks for the other links... can you let us know how you do with them? I been afraid to venture out as I know stuff has been selling in my Etsy shop. And since I'm not the fastest crafter either, I want to put the few things I am able to make into a shop where I know they'll sell. I might try it, though...

Toni said...

I did this recently as well, they didn't have tweedlebee.com available so I took tweedlebeebytoni.com. Right now it is just a blog complete with non-understandable instructions, I guess I am supposed to absorb html through my fingers in proportion to how much time I spend on the web. I should be an expert then...

Georganne said...

Thanks for stopping by my blog! I'm in the process, of creating custom listings for cloth diapers and covers, in choices of great fabrics/patterns, so tell your cloth diapering friends, to stay tuned! ;o)

I also bought a domain name, and have it pointing to a free site, temporarily, if you'd like to check it out (under construction, be warned!) here's the url:
http://TheYellowDucky.com
Feel free to leave me a comment, under the "blog" section!
Thanks, K, Love ya, as always!!

Andrea said...

thanks for stopping by my blog and for your sweet comments.:-)

I'll have to check out some of the other online sources you have listed here. I've been thinking the same thing in regards to not "having all my eggs in one basket".
best of luck with your latest ventures!