Thursday, February 14, 2008
Personalizing and Customizing
For many months in my Etsy shop, I had a note in my announcement section that I was happy to take custom orders. After one or two custom I spy blanket requests I realised that making custom orders involved a lot more work, and frequently involved buying additional supplies, like special fabric. The problem was that I felt uncomfortable asking for more money than my regular listings were priced at.
The solution I came up with was to create a special listing for a custom I-spy blanket that took into consideration the extra time and money I had to invest. Another problem, that I hadn't thought about that creating this special listing created for me was that about the timing of payment.
Because I'm a wimp about asking for money, I'd usually spend all the time corresponding with my clients about their request, gathering sample fabrics, and even making the item before asking for payment. I'd create a listing for them when the item was done. Luckily, all my buyers are wonderful and honest people, but I'm sure there was the potential for me to be left with an item that was to personalized to resell.
Now, I'll still work out the details of an order with someone, but once we're ready to start actually cutting and sewing, I can ask for them to purchase the listing from my shop. Once payment clears, I start sewing. Even timid little me can handle asking that, and so far every single client has paid for their listing the same day I asked.
Soon after making the custom I spy blanket listing, I also made a listing for a custom Soft fabric book. I'll be creating a custom soft jingle block listing soon too.
The very best things that creating special listing for my custom work has done for me is that I now get far more custom orders than I used to. I think people don't always like to ask questions. Maybe they don't want to take the time, maybe they are worried that the answer will be no, maybe they feel silly bothering someone else, I don't know what all the reasons are. I just know that now that I have custom listings, I am almost always working on a custom order.
The listing makes it easy for buyers. It tells them they type of information I need to start. It lets them know what I'll be doing for them and how long it will take me. It gives them all the information they need to decide to buy. It also gives them permission to ask for exactly what they want without feeling pushy or picky. Everyone wins!